Sir Richard Branson, Chairman, Virgin Group, Ltd Case Study

Sir Richard Branson, Chairman, gross(a) collection, Ltd - Case Study ExampleIn the production line circles, the talk is there may be non many business sectors, in which Virgin has not made his mark. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays and health & wellness. (Virgin, n. d.). Among other factors, this optimum growth is primarily due to the leading of Richard Branson, particularly the combination of transformational as well as accepted style of leadership. Under these style, leaders will provide the employees under them maximum autonomy to plan as well as implement the various organizational processes. (Avolio and Yammarino, 2002). By adopting decentralization structure or redden democratic form of management, these authentic as well as transformational leaders will productively take away employees in all stages of organ izational management, giving them optimum responsibilities. This form of leadership was prominently visible in Branson, when he launched those 400 odd companies. When an idea for a business arises in his mind or comes from others, Branson starts that enterprise by maintaining a controlling interest in it, and then will manage it in the initial phase. After the party starts to function in a steady manner, he will delegate leadership roles to the second rung leaders and will move on. This process of delegation and productively involving the employees was pointed out by Branson himself. He stated, I come up with the original idea, spend the first three months immersed in the business so I know the ins and outs and then give chief executives a stake in the company and ask them to run it as if its their own, (Sukhiy, 2007). This combination of authentic and transformational leadership styles can be competently applied in United States, because with most of the prospective employees co ming out of the current effective academician environment exhibiting entrepreneurial skills as well as willingness to take responsibilities, this style can be aptly applied business leaders in U.S. In addition, as these leadership styles can elevate the indigence levels of the employees and bring out their best, it can be adopted. Thus, if these leadership styles are followed in U.S., organizations there can branch out or expand their operations optimally, as the leaders can initiate new processes and just oversee them, by giving maximum responsibilities to their employees, who will take it to the logical and positive end. 2. Recommending a different leadership style that would make Branson an even more effective leader. Although from the above discussion of Bransons leadership traits it is catch that he has maximally exhibited effective traits, there are room for improvement in some of his traits. one and only(a) of the optimal traits of Branson is having a great vision. Becaus e of such a vision, Branson takes high number of risks, when it comes to launching new companies or products or services. That is, without fully analyzing the products feasibility and success, Branson has impulsively launched many products or services, and sizable of them take a leak ended in failures. Some of the examples, Virgin Cola, launched as a competitor to Coca-Cola,