MODERN ORGANISATIONAL CONTEXT Essay Example | Topics and Well Written Essays - 1750 words

mod ORGANISATIONAL CONTEXT - Essay ExampleMoreover, I feel that the adjoin in the credit facilities coupled with change magnitude interest broadened the market for the self-colored, as more than(prenominal) people could not easily afford a car. As per Barney and Hesterly (2005), in addition to that, the working population has increase as more women defecate entered the working celestial sphere and m both are working and studying simultaneously. This has increased the purchasing power of the customers and sales have increased because of it. However, I feel with the increase working population, the demand has increased along with the competition (Gourlay, 2001, pp. 27-46). As per Ahrens (2010) this representation that consumers have more choice and have become much more demanding. Moreover, in countries like India for casing the middle class expands every year by 30-40 million people, which in turn means more people now demand cars in these countries. Today, moreover, the con sumers are being offered car loans on easy instalments, which fare a positive impact on the sales of Toyota. Additionally, explain Berzon and caravanserai (2010), the prices of raw materials and petrol have increased which affects the price and thus the sales of Toyota productions. These economic conditions play an important role in the increase of sales on Toyota. These conditions have of course affected the strategies of Toyota. With the economic crunch especially in the USA, the steadfast was proactive and aimed to increase its sales in developing China and India where the crunch was less prominent. The global outline adopted by the firm worked positively. Additionally. When the economic conditions in the USA lowered the purchasing power of the consumers, the firm changed its strategy and started production of smaller and cheaper cars. Lastly, Jensen (2010) explains that with the increasing prices of the raw material, the firm resorted to the hybrid variety of cars, which re duced the prices increasing the sales. Thus I feel that Toyota altered its strategies very smartly as per the changing economic conditions with the expiry that even with a global economic crunch, the firm had little effect on its sales (Kane, 2010). Berzon and Khan (2010) explain that the social aspects include the changing trends, the smarter consumer in terms of being more well-educated regarding product information. Kane (2010) adds that the customer can now use the internet to know about the number of Toyota recalls in any part of the world, the latest technology available, the new models, price comparisons, product features and much more. The consumer has become more knowledgeable and thus firms cannot fool them with smart and deceptive advertising. Also, Gourlay (2001, pp. 27-46) add that the consumers are becoming more demanding with globalisation, as at that place are many more products available in the global market. The consumer has now become more trend-setting and se eks comfort. Thus Toyota needs to cater to both these social aspects. Ahrens (2010) adds that tradition, culture and the customers in the respective markets have to be studied before the firm can design a car. Jensen (2010) explains that for instance, in India, the drivers are right authorise drivers, thus the cars have to be designed differently for the market. In the US there are more left-hand drivers. Kane (2010) adds that colour preference, design and accessory preference varies from market to market and thus the firms have to cater differently to them. This means that Toyota has to change its traditional lean