Khmer Rouge and Stable Communist Environment

How is it that between the Cambodian Genocide and the Holocaust, over eight million people were killed? The similarities and differences between the Cambodian Genocide and the Holocaust are both disturbing yet interesting. To understand how alike and dissimilar these two events are you must consider three things, which are: the cause, courses, and effects. The Cambodian Genocide was lit up by a man named Saloth Sar, better known as Pol Pot. He was a Cambodian Revolutionary as well as the man who created a communist group known greatly as The Khmer Rouge.Pol Pot and Hitler are similar in this way because Hitler also created a political power party known as the Nazis. Both of these leaders were important dictators who created murderous groups. Additionally, this wasn't the only similarity between the two because Pol Pot and hitler both promised something they couldn't back up. Pol Pot promised a stable communist environment , while Hitler promised a big change in their country. Neither of them were actually doing this for the better, but rather for themselves because they both wanted to have absolute power.The difference between the two of them was that Pol Pot had attempted stability and communism by trying to isolate Cambodia, giving the subtle hint that he would rather be somewhat of an underdog and safe, rather than on top and over powerful. In this case, Hitler was the exact opposite. Hitler wanted to be on top; he wanted to be the top dog. He wanted to make Germany a better country but his view and their view were much different. Hitler didn't want to make it better for the less fortunate, he just wanted to make it better for the, already to be know as, higher class.Furthermore, the way Pol Pot and Hitler ran things were very different but in the long run, they both had the same outcome: world wide tragedy for everyone but themselves. During the Cambodian Genocide and the Holocaust, many roles of symbolization came into play. For instance, throughout the Ge nocide everyone was forced to wear black pants and black shirts and in the Holocaust all jews were forced to wear prisoner clothing and of course, the star of david at all times. These weren't the only rules that were very strict.In Cambodia, if you wore glasses you were automatically death sentenced because you were considered to be different and in the Holocaust, you were refrained from wearing shoes. These harsh rules were just the begging of the torture for either countries. Throughout the course of these events, the very serious situations began to occur. In Cambodia, the torture began with labor fields, carried on with starvation and ended with execution but in the Holocaust everything was just thrown at them at once with the death camps and the gas chambers.Nobody can make any exception about not remembering the last step in the Holocaust which was the final solution. Pol Pot and Hitler had very different views on how to carry out the â€Å"organization† of things. Hit ler believed that only very particular people should carry on at the death camps and the rest were thrown into the gas chambers-such as women, child, weak, and certain age groups-. Pol Pot had little stereotypes such as grouping anyone intellectual, wealthy, or high class and they were to be executed together because they were â€Å"different†.The ones that lived through that, had little hope, but still more than the ones going through the Holocaust. One more thing that was similar between the Genocide and the Holocaust was that the population decreased dramatically. In Cambodia, people disappeared daily from camps and the starvation was killing quickly. In Germany, an estimated 4,000 or more jews were killed every single day from either being murdered, freezing, or starving. These deaths were nothing to be taking lightly, yet not enough people took it serious enough.This is one of the reasons both of these events were not stopped until it was too late. The effects of both of these treacherous events were devastating. An estimated 20% of the Cambodian population were murdered throughout four years under the power of the Khmer Rouge. In Germany an estimated six million jews were murdered between the time period of 1933-1945 under the power of Hitler and the Nazis. The punishment wasn't enough for either but at least the Nazis had to go threw the Nuremberg trials.

Investigation of My Personality According to Five Personality Theories

Psychology is the combined elements of Physiology and Philosophy. It is the discipline concerned with behavior and mental processes. It also covers how they effect the external and internal environment of on organism. There are numerous approaches to discovering a systematic theory of personality in order to answer some of the bothersome questions that have developed in psychology regarding this phenomenon. Personality is believed to be possessed by all people in differing degrees. How people tend to think, feel, and behave and what causes individuals to have these tendencies are questions addressed by personality theory and research. Whereas developmental psychology and social psychology have merged as a subject matter in psychology, personality has never truly found that unity. There has never been a fundamentally acceptable definition as to what personality is. These aspects have not prevented personality from being the subject of psychological research and theory-making. One day I’ve began to consider about my personality detailed while studying Psychology. Then I’ve just realized changes in my character and behavior, but didn’t pay much attention to study each side of my personality deeply. During the investigation of my personality I’ve done some tests to learn about my personality better. My personality according to psychoanalytic theory: When I passes the test questions C. Jung’s analytic theory I have realized that I am related to the â€Å"ESFP† providers. I am not an extraverted person and reserved person and I usually prefer being alone. My personality according to Humanistic theory: The focus of the humanistic perspective is on the self, which translates into â€Å"YOU†, and â€Å"your† perception of â€Å"your† experiences. This veiw argues that I am free to choose my own behavior, rather than reacting to environmental stimuli and reinforcers. My personality according to Behavioral theory: A behavioral theory is relatively easy to develop, as you simply assess both leadership success and the actions of leaders. With a large enough study, you can then correlate statistically significant behaviors with success. According to Social –learning theory: I think People learn through observing others’ behavior, attitudes, and outcomes of those behaviors. Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, and environmental influences. According to Trait theory: The trait approach to personality is one of the major theoretical areas in the study of personality. The trait theory suggests that individual personalities are composed broad dispositions. Consider how you would describe the personality of a close friend. Consequently,I would like to say that I believe people are an open book. If you watch what they do and listen to what they say over time, I think they give us a pretty good picture of their personality and attitudes. I know that is a sweeping generality, but I think it holds true in most people†¦

Freedom: John Stuart Mill Essay

1. John Stuart Mill: Freedom Freedom is generally defined, by a dictionary, as the condition or right of being able or allowed to do, say, think, etc. whatever you want to, without being controlled or limited (Cambridge). This means there is no interference or influence in ones’ actions or opinions by anyone else. There is no domination or dictatorial government who affects these actions or opinions. John Stuart Mill, an English philosopher and economist, gives a similar view on freedom as the Cambridge dictionary, and looks at the ‘nature and limits of the power which can be legitimately exercised by society over the individual’ (Mill, 6). Mill’s view of freedom, as he writes in his book On Liberty, is that â€Å"Over himself, over his own body and mind, the individual is sovereign,† (Mill, 13). By this he means that an individual is free when they make independent choices, have independent opinions and have independent actions. When a person thinks and acts without the influence of outside opinion, a person exercises his or her own freedom. Mill divides human liberty into three regions. The first is the ‘domain of the conscience’ and ‘liberty of thought and feeling,’ (Mill, 15). The second is the ‘liberty of tastes and pursuits,’ and ‘framing the plan of your life’ (Mill, 16). The third region is ‘the freedom to unite, for any purpose not involving harm to others’ (Mill, 16). He states that if a society has a respect for these three regions of human liberty, then a society is free (Mill, 16). ‘The only freedom which deserves the name, is that of pursuing our own good in our own way, so long as we do not attempt to deprive others of theirs, or impede their efforts to obtain it’ (Mill, 16). However, he states that if an individual exercises their freedom in a way that threatens harm to another, there should be interference to prevent harm from being done. He asserts that the only time anyone can interfere with or exercise power over an individual’s liberty is when that individual is threatening harm to another and this interference is used for self-protection, (Mill, 13). If an individual is practicing their own freedom in their own way, without preventing others from doing so, then there should be no interference with the individual. For example, if an individual decides to drink an alcoholic beverage, such as a beer, at 10 in the morning, then there should be no interference with that. He knows alcohol is harmful, he is choosing to drink the beer and as long as his actions do not interfere with anyone else then he should not be interfered with. However if his drinking makes him violent, and he decides to start a fight with someone else, there should be interference to prevent the intoxicated individual from causing harm to another individual. Mill’s states that the right of liberty does not apply to children, ‘those who are still in a state to require being taken care of by others’ or ‘backward states of society’ (Mill, 14). Another struggle discussed by Mill in his book, is the struggle between society and the individual about which should have control over the individual’s actions. Mill observes that the world seems to be in a place where in a society, laws and public opinion have more power over an individuals’ actions and thoughts, than the individual has over himself. However society seems to prefer conformity and even demand it. Mill argues that due to conformity, an individual is unable to make meaningful choices, which keeps him from personal development. He believes that freedom, along with individuality, is essential to both individual as well as social progress (Mill, 66). Conformity keeps people from learning from each other and they are unable to approach their life in an appealing way. In his opinion, â€Å"the peculiar evil of silencing the expression of an opinion is, that it is robbing the human race,† (Mills, 19.) When contrasting Mill’s view on freedom with the Dutch philosopher Benedict de Spinozas’ view, there is a clear difference. Spinoza defined freedom as self-caused, which implied that only God can be free (Kisner, 8). He did not believe that humans could be free because we are not free from being determined by outside agents (McKinnon, 109). He also believed that finite things, such as a humans’ brain, could not make a choice that was not caused by external factors. In Spinoza’s IIp48 he asserted that â€Å"In the Mind there is no absolute, or free, will, but the Mind is determined to will this or that by a cause that is also determined by another, and this again by another, and so to infinity.† He did not believe in free will, because he strongly believed that something cannot be caused by nothing, therefore God is the only entity that is free, as he is not limited by outside agents (Kisner, 12). For example, an individual taking a sip of water could argue that they did so because they chose to do so. However external factors are involved as the choice to drink water could be because they wanted to prove that they have free will, which would be because they believed in free will. The individual could also have chosen to drink water because of thirst, which was caused by the individual’s body losing water, which could be a cause of playing sports in the hot sun, due to being part of a school sports team, and so on until infinity. Friedrich August Hayek, an Austro-Hungarian economist and philosopher, has an interesting similar yet opposing view from Mill’s. His view of freedom is when an individual is not a part of ‘coercion by the arbitrary will of another or others’ (Lukes, 160) but also that it is ‘not the absolute liberty to do as one pleases, rather it is a recognition of the necessity of law and morality in order to ensure that human interaction is cooperative and orderly,’ (Horwitz). For Hayek freedom depends on whether an individual can make his own individual decisions on what course of action to take, or whether somebody else uses power to manipulate this person’s choice of action, to make the individual act as they want them to (Lukes, 160). Hayek states that a society with law should try and maintain negative freedom, the freedom to not do anything prohibited and to avoid positive freedom, giving people the power to do things, which allows people to be absent from coercion, as there is no inequality in power under the law (Roberts). Hayek and Mill share the belief that freedom involves no coercion. An individual should not be manipulated or forced to do something that the individual did not decide himself. However Hayek and Mill disagree on the view of conformity. While Hayek states that law and morality are important for a society, Mill disagrees and says that it keeps individuals from progressing, and that it hurts a society as a whole. In conclusion, there are many philosophers who have contrasting as well as similar views on freedom as John Stuart Mill. Mill believes that a person is responsible for his or herself, the way the act, what their opinion is, and should not be interfered with unless the individual poses a threat to someone else. Bibliography MLA Cambridge University. â€Å"Definition of Freedom Noun from Cambridge Dictionary Online: Free English Dictionary and Thesaurus.† Cambridge Dictionary Online: Free English Dictionary and Thesaurus – Cambridge University Press. Cambridge University, 2010. 11 Sept. 2011. . Horwitz, Steven. â€Å"Hayek and Freedom.† The Freeman. May 2006. 13 Sept. 2011. . Kisner, Matthew J. Spinoza on Human Freedom: Reason, Autonomy and the Good Life. Cambridge, UK: Cambridge UP, 2011. Lukes, Steven. Power: a Radical View. New York: Palgrave Macmillan, 2005. McKinnon, Catriona. Issues in Political Theory. Oxford: Oxford UP, 2008. Mill, John Stuart. On Liberty: 1859. 4th ed. London: Longman, Roberts & Green, 1869. < http://socserv.mcmaster.ca/econ/ugcm/3ll3/mill/liberty.pdf> Roberts, Andrew. â€Å"Friedrich Hayek and Freedom.† Study More. Middlesex Universty, 2007. 13 Sept. 2011. .

Managing Quality, Customers and Performance Essay

Managing Quality, Customers and Performance - Essay Example This statement sums up the kind of efforts required to deliver value to the customer and for producing a quality product. An individual's beliefs or conceptions about what is desirable, good or bad - forms the value system (Kotler, 1974). For Hotel Hilton, Optimus Ireland's Best award in December 2006 will go a long way towards encouraging it to perform still better. Innovation, excellence and value addition go hand in hand in today's competitive environment. Customers and the target segments are crucial stakeholders for hotel Hilton. Different types of value addition strategies are adopted by businesses to grow. These could involve trying out different types of market-product combinations, carrying out the business according to certain sets of principles, segmenting the market in their own way, or relying on the feedback of customers for shaping the final service. All this is possible only with the coordination and management of employees of the hotel, service processes, technology and other resources in order to produce better services for the customer. Hilton Hotels Corporation is recognized all over the world as a well known hospitality company1, offering guests and customers the finest accommodations, services, amenities and value for business or leisure. The group has been serving its customers for more than 80 years now. Conrad Hilton purchased his first hotel, The Mobley, in 1919, in Cisco, Texas. The first hotel to carry the "Hilton" name was built in 1925 in Dallas. There's no looking back since then. Today Hilton Hotels Corporation develops, owns, manages and franchises over 2,900 hotels, resorts and vacation ownership properties worldwide, with brand names like Hilton, Hilton Garden Inn, Doubletree, Embassy Suites Hotels, Homewood Suites by Hilton, Hampton, Hilton Grand Vacations and Conrad (Datamonitor, 2006). In recent years, Hilton has been able to boost its leading position in the corporate travel and conference markets while making significant inroads into the growing leisure sector. The hospitality sector has become very much competitive with more and more companies entering the hospitality business with innovative ideas and newer technology. In order to maintain brand advantage, Hilton is constantly developing products and services designed to meet guests' changing demands and offer an enhanced experience. In order to create more opportunities for growth the shareholder of Hilton Group approved the sale of its hotels operation to Hilton Hotels Corporation for $5,900 million in January 2006. With the present operations in more than 80 countries, the hotel chain promises much more as the awards like the Optimus Ireland's Best award encourages it to do more. 3. Role of Quality The final service/ product and quality are to be valued by the customers. Quality is a function of value addition or vice-versa. The value that has been added to the product has to be seen in relation to the customer's needs and expectations. In general, for an organisation there are both external and internal customers. The external customers are those who use the services of the hotel while the internal customers are the employees and other internal stakeholders. Once the service is delivered to the intended

What is online meeting Research Paper Example | Topics and Well Written Essays - 2000 words

What is online meeting - Research Paper Example quirements, the advantages it offers and the issues related to its use, the options of systems available online and the features they offer and how to chose a system that would fulfill our requirements. This report briefly covers all major aspects regarding the online meeting technology. The report also discusses three online meeting systems available in the market. It recommends the better system of the three after briefly comparing the features that each product offers. Online meetings is the trend of meeting in the present times. Therefore, having an awareness about the technology is important so that its pros can be utilized and cons can be addressed or overcome. From the various options of online meeting systems available in the market, having knowledge of the features can be helpful in selecting a product that suits one’s needs. A meeting is defined as an event where the participants meet face to face to discuss an agenda. Online Meetings (also known as Web Conferences) are real time interactions over the Internet that use features such as audio, video, chatting tools and application sharing (EduCause, â€Å"7 things†¦Ã¢â‚¬ ). The participants of these online meetings are not required to be physically present in the same location where the meeting is taking place. Rather they use specialized software applications that enable them to conduct the live meetings, conferences or presentatations in a virtual conference room over the Internet regardless of their being in different parts of the world. The only requirement of online meeting is that the participants must have a computer with Internet, a headset, webcam and an Online Meeting software application (Citrix, â€Å"Online Meetings†). The software application connects all the participants in a way that all the participants in a virtual private room are able to see and communicate with one another. Through the screen sharing technology of an application, a participant can even share his/her screen with all

Defense Intelligence Agency Essay Example | Topics and Well Written Essays - 250 words

Defense Intelligence Agency - Essay Example The decision that DIA delivers concerning intelligence information is an advantage to war fighters, policy makers and defense planners (DIA, 2015). The collected intelligence information is an advantage because it is usable by the military and other states security officers to be alert of any kind of attack especially from terror. The new base contribute to a new mission of applying interpersonal skills, high level training and professional talents that provide the necessary human intelligence (HUMINT). The agency collects and analyses key intelligence information data using a variety of sophisticated tools and technology before coming up with the decision (DIA, 2015). The DIA then makes a decision concerning the information analyzed on how to deploy security personnel globally in order to be on top of the matter in case of any abnormalities. During the security deployment activity, the DIA takes a long war fighter and interagency partners to be on watch out in order to manage and contain the security. Therefore, the work of DIA is to coordinate with all the security personnel and share with them intelligence information with an intention to defend America’s national security interest (DIA,

Carl Marx Labor Maifesto Essay Example | Topics and Well Written Essays - 1000 words

Carl Marx Labor Maifesto - Essay Example Developing countries, such as Africa, also are seeing the formation of this large gap (Kretzmann). This inequality must urgently be addressed before we fall so far into poverty that the lower class will not be able even to survive. To find the solution to this, we must turn to our own history and the concepts of Marxism. Capitalism has been the way for much of the modern world, and it has long been held up as the ultimate solution to economic problems. As Marx and Engels argued in the Communist Manifesto, this solution is not working, and it has not been working for quite some time. Something new must be found to pave a way forward. Marx argued in a time when economics was uncertain and the future of many frightening. We are at this point again, and the systems that have kept us safe are no longer enough. Large businesses and rich men continue to grow in industry, preventing smaller businesses from gaining a foothold or from competing within the market. These large businesses, with their efficiency and research, employ many workers at first; however, as time progresses, technology is developed to undermine their position. The development of more efficient practices, better technology, and streamlined processes all result in the same outcome, a decrease in the number of people employed. Businesses are no longer seeking the best interests of their consumers or their staff. Instead, they are focused only on their own profits, expanding to new markets quickly and removing any competition that stands in their way. For workers, the image is bleak. The more businesses try to cut costs, the less people are hired. Unless something changes, the situation as it stands today will only degrade. A solution must be found and it must be found now. As Marx and Engels argued for the uniting of the workers of the world, so we must once more make this call, too. In the Communist Manifesto, they forwarded the concept of communism, they stated that

System Feedback Loops Essay Example | Topics and Well Written Essays - 1250 words - 2

System Feedback Loops - Essay Example The environment in which organizations operate is not only complex but driven by numerous factors that define the competitive strengths and strategic plans of the business. These factors include the market competition, their strategic approach, customer expectations, preferences, research and development capabilities, economic, political and social aspects driving market trends, and technology know-how that involve new product ideas, techniques, and innovation (Smith, 2001). One of the biggest challenges faced by any organization operating in such environmental conditions is the ability to adapt to the needs of the changing market environment and the capability to harness its resources in the desired direction to achieve defined goals. Competitive strengths and advantages are developed by organizations through a deeper understanding of market driving forces and constant efforts in the direction of enhanced performance and productivity. Human resources play a vital role in helping the organizations achieve the defined goals and targets. A key aspect driving the performance of human resources is employee learning and skills development (Uslar & Prof Norbert, 2007). The paper explores the different dimensions of a learning organization through a study of feedback loops and its application within Industrial Services of America Inc (ISA). The market shares of the company have gone up steadily with the company focusing on delivering high quality products at competitive prices. However, the competitive industry environment offers distinctive challenges in the form of constant focus on product quality and innovative products to retain its market shares. Firms are finding it difficult to maintain pace with the rapid changes taking place in technology and need to adopt innovative work practices to launch new and improved product designs (Nowotny, 2006). ISA’s focus in such a scenario

What does a geomatic engineer do in his career and what are the future Essay

What does a geomatic engineer do in his career and what are the future prospectus of this career - Essay Example Most of the tasks and activities of the geomatic engineers are integrally linked with civil engineering. Such tasks include but are not limited to mapping for the construction projects, control surveys, and preparation of design and layout of the urban subdivisions and public infrastructure. The graduates of geomatics engineering make use of a diverse array of technologically advanced tools such as the equipment of Global Positioning System (GPS), digital total stations, computer-based geographic information systems (GIS), and digital aerial imagery done with the help of satellites. The level of education required to serve as a geomatic engineer varies from one organization and country to another. However, in general, highly qualified and educated geomatic engineers get more and better opportunities of employment like positions in academic and research organizations. Generally, a four year degree is required to be able to survey the oil and gas sites. Geomatic engineers design system s in order to gather locational data. Design and use of these systems is critical for a wide range of applications including scientific surveys and navigation systems in cars. In the field of geomatic engineering, advanced degrees are also available as geomatic engineering integrates a variety of disciplines like mathematics, geology, and surveying. Locational data includes physical maps’ underpinning so that navigational information and different types of data based on map can be obtained. These maps provide the details of geology, meteorology, and demography of different areas. Using this information, geomatic engineers design systems to obtain and record the information. Many of these systems interact with the systems of GPS as well as other points of reference that are used for accurate recording of the data. Utilization of these systems is often part of the job of a geomatic engineer. Employment opportunities for the geomatic engineers exist in the private companies, gov ernment agencies, and other non-profit organizations which are involved in such activities as spatial design and surveying. A geomatic engineer may be required to work as a team member in the operation of exploration of oil and gas. In such tasks, the geomatic engineer is asked to collect the location information, mark the data that is relevant, and make sure that he prepares a map recording all information, materials, and features of interest required to prepared the background on the survey location. These survey teams often get the help and participation of other engineers in the tasks of preparation of the home sites, collection of data for research, and involvement in research and development based on location. In order to achieve this, geomatic engineers require an in-depth understanding of the location data and spatial relations as well as the discipline in which the data would be utilized so that reliable and useful knowledge can be created. As a geomatic engineer, an indivi dual can serve in different sorts of technical positions that include but are not limited to photographic image processing, global positioning, satellite image processing, remote sensing, three-dimensional computer visualization, management of land and natural resources, spatial data infrastructure, surveying, and mapping. There is a variety of career pathways for a geomatic engineer to select from. They can choose to specialize in cadastral or land surveying, engineering surveying, positioning, mining, remote sensing, and topography. In addition to them, a variety of other areas of specialization are available. A cadastral or land

Reflection Paper on The Game Diplomacy Essay Example | Topics and Well Written Essays - 1250 words

Reflection Paper on The Game Diplomacy - Essay Example We were excited to get to once again see each other and couldn’t wait to catch up on what we had done, or had happened to us over the course of spring break. Needless to say, my friend had had a more interesting spring break as his grandparents lived in California at a location that was relatively within walking distance from the sea. I on the other hand had merely spent the entire spring break away on a scout’s summer camp. My best friend excitedly told me that while on holiday visit at his grandparents, his grandfather had taught him how to play an interesting board game called diplomacy which although having proved to initially be quite complex, had eventually proved to be much more fun than all the games that we used to play. He promised me that once I got hooked on the game, it would be quite difficult for me to go back to enjoying the old games that we used to play. While I was thrilled with the prospect of learning a new game, I also had a bit of apprehension as its name did not sound as flashy or as interesting as some of the other games that we used to play. We agreed to call up a few of our games playing buddies so that we could meet up at my friend’s house the very next day and get a chance to play diplomacy on the board that he received from his grandfather as a present. As we all enjoyed the challenge of mastering a new game, we soon found ourselves hooked to the game and continue to play the game to this day. Diplomacy is essentially a game in which negotiating skills and diplomacy are used in a quest to try and control Europe. The game is set to begin in the years before World War I and is played by seven players who each represent the major European powers of the time which were France, Austria-Hungary, England, Turkey, Russia, Italy and Germany. Each player is randomly assigned a nation that they will

Crisis management Essay Example | Topics and Well Written Essays - 1250 words

Crisis management - Essay Example While some crisis as the Cuban missile crisis was resolved within a period of 13days, others such as the World War I took over 4 years before they were finally settled. This essay seeks to evaluate the success factors of conflict resolution and analyze how they were applied in the Cuban missile crisis and the World War I. Kouzmin (17) points out that the timeliness of the response is a critical factor that determines the ability of the government or the involved parties to resolve their conflict. Crises are emergency situations that often have adverse effects to the social political system if prompt actions are not taken. The more the time that is taken to resolve a conflict, the more likely that the impact of the war is likely to be felt in the affected regions. While it is important to define a good background to resolve a conflict and to avoid hurried decisions that may fuel the war, there is need to develop a quick plan to initiate resolution strategies to reduce the ill effects that come along with such situations of war. Caldwell (6), a professor and a political analyst, commends President Kennedy for his prompt action to neutralize the looming danger of a heated nuclear war in a time of emergency. When the Cuban president stationed missiles in Cuba, there was already high tension that the two countries would engage in big fights whose repercussions would be out of magnitude. At this time, President of America prioritized this issue and focused on the emergency situation. First, he immediately dropped his support for North Korea attack on South Korea and engaged a consultative meeting to come up with a plan to resolve the conflict. Consequently the conflict was resolved within 13 days and no impacts of the looming war were experienced in America. Crisis management in the World War I seems to have taken a slow pace. Mulligan (73) points out that the reason why this war took too long to solve is because the governments had an attitude that any attempts to l aunch a crisis management plan would be futile. The impact of this delay is that World War I became one of the most catastrophic crises in the world history as many people lost their lives. The magnitude of the crisis is a factor that cannot be ignored while designing a strategic plan to mitigate the effects of a crisis. The geographical scope of a disaster is used to measure the intensity of a crisis and the population that is likely to be affected by the effects of the conflict. A disaster that involves only a few countries has less impact compared to one that affects the entire world. While planning the conflict resolution strategy, it is important to consider the applicability of the strategy to all the nations especially in a conflict that spans out in several countries. Kouzmin (7) warns that the domain of the threat has to be considered if the intervention strategy has to be successful. The First World War was a worldwide disaster the war was manifested in different ways in v arious countries. Mulligan (227) states that this war was a result of various threatening forces and determining the motives of the war was quite a complex issue, a factor that delayed the process of peace making. Governments took longer to agree on the best procedure to conflict resolution and this slowed the process while more people continued to suffer

Cleopatras hand Essay Example for Free

Cleopatras hand Essay After listening to Cleopatras poor advice he then flees the battle to follow her, his heart. Once Antony has recovered from the embarrassment of fleeing battle he regains the upper hand in a violent scene with a messenger from Caesar who has kissed Cleopatras hand. This scene parallels a similar scene between Cleopatra and a messenger when she found out about Antonys marriage to Octavia. Throughout the argument there are recurrent references to food, love and the supernatural. The hyperbolic language is an open expression of their excessive love and passion for each other. Antony shouts and makes a lot of noise throughout the argument as he is trying to regain his once respected position. He is totally aware of the fact he is loosing power to Cleopatra this is why he is acting in such an arrogant manner toward the messenger and his lover. In Act three scenes eight, nine and ten the battle of Actium is about to begin and there is fierce fighting and violence in the next three scenes but the audience would not see this as it is set offshore. In Act four Scene twelve Antony is infuriated as the Egyptian fleet has surrendered and he feels Cleopatra has betrayed him. He takes a very Roman view of Cleopatra and refers to her as a witch. Antony foresees his own demise and this is delivered to us through imagery in his speech; Osun, thy uprise shall I see no more. This is suggesting Antonys thoughts about his suicide. The two lovers have a bitter quarrel in which Antony uses very graphic imagery for example; Octavia plough they visage up/ With her prepared nails! Cleopatra flees in terror and goes to her monument. The uses of hyperbolical and simple language throughout this scene show the contrast between the two main characters in their struggle for power. At the end of this scene Antony has the upper hand as Cleopatra has left, but she soon regains power over him. Act four Scene fourteen shows Antony at a remarkably low point. Mardian, a messenger from Cleopatra brings news of her death and Antony decides it must be the end for him too. But Cleopatra is not actually dead. Even in Antonys low times his soldiers would rather die than kill him as we find out when Eros kills himself. Even as Antony falls on his sword he is making reference to love and sex: A bridegroom in my death and run intot / As to a lovers bed. Cleopatras power over him it at its most evident when he kills himself because of her death. Whilst he is bleeding to death he finds out that she is not dead and has a very unusual reaction. It shows his great love for her yet again, even thought she had lead him to make the most flawed decision possible, killing himself. Even in Act four Scene fifteen, Antonys death scene, we are aware of Cleopatras power over Antony. She takes control and wants to speak even though Antony is dying, interrupting his dying words; No, let me speak Cleopatra says this so she can have the final word, though this is not intended as she does love him. As Antony is dying he speaks about himself in the third person, giving himself a regal address to prove he has achieved honour even if it is in death. Not Caesars valour hath oerthrown Antony,/But Antonys hath triumphd on itself. Cleopatra changes her tone considerably after Antonys death. She becomes very subdued and dignified which leads to a restrained end to a tempestuous scene. Cleopatra ends the play in Act five with all the power, as Antony is dead and she still has the final scene to herself which is very unusual as a female character is never given the final scene. She has achieved power over Antony in his life and his death proving she is a domineering and ingenious woman, much to the Romans disapproval. In conclusion, Shakespeares handling of the balance of power is wonderfully documented through the plot of the play and through his use of language. The lifestyle enjoyed by Antony and Cleopatra is shown through the hyperbolical poetry.

Issues of marks spencer

Issues of marks spencer Introduction In this assignment, an analysis and discussion of the strategies and issues of Marks Spencer will be carried out. MS was developed by immigrants. It was in 1884 that Michael Marks, a Russian-born Polish refugee, opened his first stall at a market in Leeds. Around ten years later he moved the trestle-table empire to Manchester where he went into partnership with Tom Spencer, a former cashier. Over the next ten years they built an operation that would grow to become the most British of institutions. MS is a major British retailer with over 885 stores in the United Kingdom and with over 600 domestic and 285 international stores too. It is the largest clothing retailer in the United Kingdom, as well as being an up market food retailer, and as of 2008, it was rated the 43rd largest retailer in the world. Most of its domestic stores sell both clothing and food, and since the turn of the century it started expanding into other ranges too, such as home-ware, furniture and technology. MS has in place objectives to bring shareholder value in terms of increase returns, but also in terms of increase sales and market share in retailing. Its beliefs and standards are outlined as Our customers continue to see Marks Spencer as the place to shop for special food, produced to exacting standards. It also sees its workforce as an important part of its plan and also considers modernising its stores as a key corporate objective. Its vision is to set high customer standards and its mission in makin g inspirational quality accessible to all. Nevertheless, the time when MS was extremely successful has long gone, as their clothing sales have come under pressure from other big companies such as Next and Asda WalMart, in 2001 the company recorded a mere  £145 million profit (US$ 275M), adding to this its food revenue has been hit by Tesco. Furthermore, in the last 5 years the company has experienced a succession of changes in management and corporate structures, following a massive decline in sales. What used to be a leading worldwide quality food and clothing retailer has now become uncompetitive in the market industry internationally, especially in the United Kingdom. A major contributing factor to this has been due to the pressure from the economic crisis world wide. In 2002 the Chairman and Chief Executive of MS, gave key information regarding the managements recovery plan for the company, and the speech and extracts from Marks Spencer Press Releases provided a valuable insight into the strategic plans for Marks Spencer. The Chief Executive of Marks Spencer insists that firstly the heart of the company should be dealt with, and focus needs to be given to the entire United Kingdom business, with a mission to make inspirational quality accessible to all. The main objective of the strategy for Marks and Spencer is the expansion into the worldwide market, and then aim to continue keeping ahead of the fashion market so that it can always inspire customers and raise the quality and standards or their product range. However, for the company to continue its previous success, they kept adapting new strategies when former strategies started to fail. Marks and Spencers plans to focus on keeping strong connection with their current customer, whom have been loyal for many years and are the reason for the rapid growth and success of the company. Another main focus for marks and Spencer is to work closely with the market to build a strong bond and trust with their shareholders, and also to provide best possible dividend whilst maintaining the company standards and profits. In addition, strongly considering their stakeholders opinions which are important as many companies success depends on its market and production, so even keeping a strong conne ction with employees on company improvements, and keeping peace between pressure groups and the company is useful in improving the brand image. The main issues that Marks and Spencer has faced over the past five years are their sales, since they have dropped massively compared to previous success. Marks and Spencer have currently published what their business plans are, and what they hope to aim within the upcoming years. Through this research it is aimed to investigate whether Marks and Spencer has successfully abided to the strategy but still failed, does this mean that the strategy was poorly planned, or whether in fact the strategy has increased their growth within the UK and worldwide market. Marks and Spencer as an international company From an international market perspective, Marks and Spencers aims and standards of their presentation and for the wider Marks and Spencers brands in selected export markets were a successful business globally. However, it seems that Marks and Spencers franchise stores are regarded much smaller than the UK stores. Nevertheless, part of its strategic review, Marks and Spencer announced the closure of its loss-making businesses in Europe due to this. In 2005, Marks and Spencers internationally began to operate in 29 countries including Hong Kong. and had 198 franchised outlets together with 19 directly owned stores in Hong Kong, along with 65 stores were located in the Asia-Pacific region, 60 in Europe, 45 in Central Europe with the rest in central Asia and the Middle East. MS used to own and operate 38 stores across France, Germany and Spain, but they were closed down in 2001 by the previous chairman, Luc Vandevelde, as it ran into problems due to the economic crises in the UK. In Apri l 2007 the company set out many plans to open 150 new international stores over the following three years, the majority via franchising. The first of the openings were scheduled to take place during the summer in Ukraine and Bulgaria, alongside further company-owned expansion in Ireland. Franchisee-owned developments are also underway in India and Russia too. Marks and Spencer set out how the stores should look and sell its branded goods and also view each store widely. Furthermore, its competitors such as Next and Debenhams across India have had also finance problems, however, there strategic plans did not fail as much as Marks and Spencers did globally, this is due to their continuous new products and brands compared to that of Marks and Spencer. They also focused on selling more than just clothes and food but also to sell furniture etc. Much has been said that Marks and Spencer needs to commit and be determined of what they sell best, which is food and clothing, which in turn this will help the company as a whole to maintain there previous success. Despite its recent financial problems and its slightly confused brand image, MS shows what can be done with tradition in the development of brand equity. Standing for values that have a place in society beyond the product can have important cultural ties for consumers. MS stands for Britain as much as it does for retailing, and thats a symbol that British consumers arent keen to give up in a hurry. During 2007/08 Marks and Spencer announced there plan to grow their International business to between 15 to 20% of total group revenues by 2012. There strategy remains unchanged, although they are adapting their plans as the economy dictates. Marks and Spencers aim is to reach their own target, with sales up 25.9%. Marks and Spencers five key elements for an International growth strategy are the following: The Growing of their equity partnerships in line with their revised business model. The Expanding of footprint into new markets and within markets where we already operate. To Achieving operational excellences. To highlight the brand integrity and awareness Finding innovative ways to grow our food offer. France MSs most concentrated European effort was in France. The clothing offering generated great profit, however, the foods section did not do as well asexpected. Strategies High fashion strategy Target area: European Countries, especially France As Paris is the fashion capital, therefore, MS should and needs to provide more fashion elements into their design in order to broaden their target market, and attract more female customers. For example, MS could hire some world famous designers to work for their European market, it could not only upscale MSs level, but it also let MS charge premium prices on their merchandise. Advertising strategy Target area: Canada MS nearly had new brand name has entered the Canadian market. Accordingly the brand was consciousness in one biggest weakness in Canada. Therefore, MS have to spend more money in both like TV marketing or local news paper marketing to build up their weakness. For example, MS could have hire a famous Canadian stars to communicate to their clothing, MS they can provide some of kind of sales promotions which is weekday shopping coupons or give discount to get more customers. Multiple sales channel Objective area: All The conventional sales channel is though local stores and mostly all of MS stores are located in downtowns areas. To promote the sales, MS need to expand the conventional channel, which have some catalogues of selling. MS can try to mail the recent season of catalogue to their customers, which would make ordering and purchasing easier and convenient. Class Control Objective area: All Good quality is a strong point with MS, its also the reason how MSs has high customers maintenance. However, because of the low supply chain in Canada, MS products slowly became decreased and damaged the sales of MS. As a result, MS should closely control the market supply chain to have guarantee of the value. TO decrease the operating cost MS may have even more imported materials and goods from Asia or Europe. Evaluation The evaluated have been implemented not after it has occurred, so to discover if the interference having desired effect. This would be involve evaluation and after completion evaluation. These both provide the organization and the feedback about the intervention. Evaluation expected at the guiding this can be called implementation feedback and assessment of interference is called evaluation feedback. Implementation feedback comprises collecting data about facial appearance of the intervention its result and feeding them back in short intervals. Evaluation advice involves to collecting data effect terms of about to effect intervention which are takes long feedback intervals. The problem of the nature organization develop interventions makes them very hard to evaluate. Very few of OD interberatnre are driven by the theory or designs which make it difficult to interpret cause and effect. As does that fat they never been haven separation to other activates and changes in the organization. I DO NOT UNDERSTAND THE ABOVE SECTION However, OD interventions can be aided by applying the following guidelines: amount should be derive from the theory intervention original the interventions and include events of the skin of the intervention select right variables deceitful good events e.g. operationally clear, dependable and official Research plan e.g. quasi trial designs. Critique of strategy Change Every change of situation is different, and different techniques and approaches for change need to be managed accordingly.. Although this is discussed earlier, the Models considered for the changes to give strength to the strategy on the each situation only in the general of way. As a result, the individual different of the situation goes on flexible advance. The change of models balanced change through Fairley stages- yet, when you consider the impact of change princess, it could be considered as disordered. Intervention involves of changing the individuals goals, introducing the new evens, and having changes that do not fit to norms business. Other condition it may also come to change process thorough management which is not part of the original of plan of change. There is no hard confirmation that effect of planned on business performance as evaluation is very difficult and imprecise. Consultant facilitating planned change their own business favorite biases that will influence the operation and intervention used. Lack of the open mindedness and awareness may cause the ineffective decisions for change. The planned change the strategy approach involved long terms, but its often case organizations want to be fix solutions with immediate results. This can be leading the corner in strategy to development or unfortunate alternative being used. DO NOT UNDERSTAND THIS SECTION Strategy Plan Harris and Walters (1992) model of store positioning, based on the four overlapping circles of merchandise characteristics, trading format, customer service and customer communication, is proposed to be central to the competitive strategy of multiple retailers (Figure 1). They suggest the four factors interact to create the market positioning of a company and provide detailed flowcharts and descriptions for each contributing factor. Moreover, they link store positioning to critical success factors, such as sales revenue; gross profit and gross margin; and sales per square foot. This framework is extremely useful in exploring the recovery of MS. The first step was to take the company back to basics by reviewing the strategy to ensure that the offer for the target audience was right. This led to the plan, where the main goals were to get the correct product for the various customer groups, to implement a staff training programme to improve customer service, to refurbish the stores, and overall to communicate all of this to customers. The reputation of MS was built on quality, reliability and service. Suppliers were nearly all UK based with long term contracts. However, when firms such as Next, Top Shop and George started to outsource from the UK, they could be far more competitive on price, providing more fashionable clothes with ranges that were changed frequently, due to Quick Response methods (Birtwistle, Siddiqui and Fiorito, 2003). This led MS to source from abroad but they failed to pass on the increased margin to the customers, hence they remained uncompetitive. Customers viewed the clothing ranges as unfashionable, unattractive and over-priced. During 2006, there was a launch of the new focused ranges of womens wear, and an expansion of the Per Una brand was launched, created by George Davies of Next and George at Asda. This undoubtedly improved the image of the brand and increased MSspace. When Stuart Rose became the Chief Executive, MS had 16 fashion sub-brands, quality and styling was inferior to the c ompetition, and due to the lengthy supply chain fashion trends were missed (Rose, 2007). In their new strategy, MS continue to use world wide suppliers with relationships based on partnerships rather than the previous paternalistic management style (Khan, 2006). This has enabled the firm to reduce supply chain costs by  £100m (Rose, 2007). For the clothing ranges, MS invested in the design process and product development, and intensive staff training too, giving the teams full product control, making the company more agile and enabling lead times to be reduced, giving increased flexibility and reducing stockholding from  £4bn to  £1.3bn (Khan, 2006; Rose, 2007). However, it has forced suppliers to take on increased risks by having to be very flexible, producing short runs and by storing fabric and stock (Birtwistle, Moore and Fiorito, 2006). Every week Stuart Rose reviews stockholding and supplier commitments to ensure that price points and quality are right and he has implemented a new strategy of good, better, best ranges, each representing good value (Rose, 2007 ). To create products to the various customer groups the Customer Insight unit holds regular focus groups where customers are provided with samples of goods. For instance, to understand the requirements of the older consumer, MS invites in the members from the Womens Institute to give honest, highly opinionated advice (Woods, 2007) Customer Service For many years MS customer service was based on the halo effect of their liberal returns policy. Moreover, they were not used to have fitting rooms and did not accept credit or debit cards, and even when they did introduce them, they did not communicate this fact to their customers. MS is aware that customers have become more demanding with higher expectations in terms of service and that they had become less competitive in the rates they were paying shop floor staff, hence they found it difficult to recruit quality staff. A customer service programme was created by Mary Gober and implemented in 2005. All 56,000 members of staff attended and this training is ongoing. The key message is that the customer comes first, by making eye contact, providing excellent service in key areas such as the fitting rooms, at the till and information areas, and in the cafà ©s (Anon, 2006). For example, all staff should be able to handle queries on fashion trends, sizes and pricing, fittings and alter ations, offers and incentives. MS also increased the number of staff in areas such as shoes where customers need more assistance, and this investment in product and sales training for shop floor staff is seen to be paying off. Trading Format MS had been very slow in taking up the trend to move to retail parks (Khan, 2006). and many of their smaller stores have not been refurbished in recent years either. Davies and Brooks (1989) argue that the best way of getting consumers to re-evaluate the product is to undertake a store refit. A plan to modernise the stores was implemented in 2006, and the first roll out of the new format began. In the first year MS spent  £500m and they planned to spend an additional  £800m in the next years (Fletcher, 2007; Rose, 2007). The process consisted initially of improving the store environment by taking away the shortage or embracement of signage. This was followed by a number of new store formats, hence, an order for 100 new escalators, 100 lifts and 20 miles of new refrigeration units was made (Rose, 2007). The improved product offer, the service and the increasingly attractive store environment has led to 16 million shoppers visiting the stores each week (Marks Spencer, 2007). Customer Communication In general, customer communication is further achieved using the in-store magazine. First forays into advertising went drastically wrong when their TV campaign pictured a naked women, size 14, running up a hill. This sent a completely wrong message out to their customers (Khan, 2006). Today they have become the leader in retail marketing communication. The first advertising campaign during autumn 2004 featured the food offer using mouth watering food photography and a sensual female voice-over stating this is not just food, this is MS food. This TV campaign presented an entirely new format, which has been dubbed food pornography. For instance, the chocolate pudding advertised just before Easter 2005 increased sales by 3,500 per cent, and as Steven Sharp said at the time it makes you want to lick the telly! (Martinson, 2006). When the clothing range had been reviewed and new lines introduced the spring summer season was preceded by a strong advertising campaign which included TV, radio, cinema, print, posters and even five MS branded taxis. This was very successful and attracted customers into the stores, thus, sales and profits increased. A number of models present the MS look such as Noemie Lenoir, Laura Bailey and Myleene Klass. Now anything worn by Twiggy, the 1960s fashion icon, Erin OConnor or Lizzy Jagger, the daughter of Rolling Stone Mick Jagger sell out in days. The attractiveness of the marketing campaign is that it appeals to all age groups. Whereas the womens-wear range is presented by models, the menswear range is promoted by celebrities such as the comedians Jimmy Carr, Martin Freeman and Bob Mortimer and football pundits such as Alan Hansen, Ian Wright and Jamie Redknapp. Bryan Ferry the voice of Roxy Music is the face of the Autograph range for men. The 2006 Christmas campaign last year f eatured the Ice Hotel in Sweden with Shirley Bassey, and David Bailey did the photography to give the campaigns fashion credibility (Brown, 2006). The success of these campaigns can be measured not only in sales but also by the number of retailers such as Matalan, Debenhams, John Lewis Partnership and Next, who are now actually copying the format. Recently, the look behind the label campaign promoting fair trade products, environmental concerns and customer health has increased consumer perception of the organization. This helped to attract 350,000 new customers a week into the stores (Brown, 2006). MS was awarded Company of the Year in 2006 and the Responsible Marketing Award in 2007 by Business in the Community. The marketing expenditure for the year ending 2007 was  £145m, of which approximately half was spent on advertising (Fletcher, 2007). Consolation: The recovery plan appears to be working well, as shares peaking at  £7.49 before the announcements of the results in May 2007 (English, 2007). The year end results to March 31st 2007 showed an increase of 28.5 per cent in profits to  £965.2m, with a 6.1 per cent increase of like-for-like sales to give credence to the five year recovery plan due to be completed in 2009 (Table 2). MS has 520 stores in the UK and has plans to open several Simply Food format stores as well as some out-of-town retail outlets, and they plan to employ an additional 10,000 members of staff (English, 2007). MS has been more successful than other retailers in using integrated marketing communication methods to get its message to both, disaffected past and present customers, increase brand equity and support the recovery of the firm. The advertising campaigns have been a strong contributor to the re-evaluation of MS as a retailer and have helped to increase footfall and the conversion rate. It has also led to Steven Sharp achieving a number of marketing awards, such as the Marketing Societys Marketer of the Year 2006; the Marketing Week Effectiveness Awards 2006; and the Chief Marketing Officer of the Year award at the Global Marketer Summit in Frankfurt in 2006. In January 2007, Stuart Rose at last used the r word and stated the business was now well into the recovery phase. However, in a very competitive trading environment, turning the short term recovery into long term growth will be more difficult and awaiting to see the direction of the long term strategy. Conclusion Reference http://annualreport.marksandspencer.com/operating-financial/ms-international/ms-international.aspx

Implications of a Disability

Implications of a Disability The differing consequences of an impairment or type of disability in relation to: Individual – At the point when a single person with dementia experiences that their balanced abilities are disintegrating, they as often as possible sense vulnerable and in essential of solace and consideration. The individuals abutting them including their gatekeeper, health awareness collaborator loved ones must to do whatever they can to help the individual to safeguard their rationale of singularity and sentiments of respect toward oneself. Family / Whanau – The family may comprehend weight that may attach them to disappointment to rest or consume boss to touchiness, loss of relations and social association with other relatives or companions, essential lead to social seclusion, and they might likewise have some looming for passionate and/or physical remorselessness and nonchalance to take after. They might additionally sense unsatisfied or terrible tempered that may prompt emotions of incomprehensibility and pain and can bring about feeling powerless of vitality Carers– Considerate for an individual with Alzheimers disease or a related dementia can be interesting and, at times, devastating. Obstruction is a usual and binding emotional reaction to many of the problems of being a caregiver. While some annoyance may be portion of everyday life as a caregiver, feeling life-threatening prevention can have serious significances for you or the person you care for. Frustration and stress may adversely influence your physical health or reason to be physically or verbally destructive near your loved one. If your caregiving condition is triggering you risky frustration or anger, you may want to sightsee some new methods for managing. The support workers may familiar the stress of functioning with someone who does not reminisce them, considers they are someone else, is incontinent, and hasinteresting behaviour such as aggression or sexually unsuitableperformance. When the support workers practicedlong or unrecognized pressure they can sense weary of emotional energy. Movement/ improvement of the signs and manifestations – It is critical to comprehend individuals with dementia have diverse side effects and distinctive rates at which their indications modified. This is not just on the grounds that there are distinctive sorts of dementia, additionally on the grounds that it upsets individuals in an unexpected way, owed to character and natural perspective. There is an endless course of action of variability in the development of dementia, and no certain reactions could be expected concerning what the prospect holds. An individuals capacities may change to some degree from everyday, or even inside that day. A tremendous disappointment could be seen in a couple of months in different cases this may happen over various years. This is on the grounds that individuals with dementia may have fewer assets in standby to withstand impacts like exhaustion, unease, or physical sick wellbeing – which normally they may have taken in their development. Some individuals with dementia remember a comparative character to their prior life, despite the fact that here and there a slight exaggerated the individual who was nonstop shorty-tempered, unyielding and hard to end up on with may proceed with so. The individual who was responsive and adoring may proceed with sweet. Be that as it may, some individuals can show an entire change and do things absolutely out of identity. Case in point, a peaceful, smooth spouse may get to be forceful and injurious. Dementia evidences embody issue with numerous parts of mental capacity, including: Linguistic, Retention, Insight, Expressive conduct or identity, and Reasoning abilities. Dementia normally first looks as dubiousness. Gentle cognitive debilitation is the period between standard absent mindedness because of elderly and the advancement of dementia. Individuals with MCI have slight troubles with sane and memory that dont limit with ordinary activities. They are incessant aware of the distraction. The occurrence of aging and dementing parents is growing and their families are unavoidablystrained into their organization and repair. This situation often makesdisturbance for families and particularly for persons who take on caring roles. There are also mainvariations in family subtleties; parent and child charactersinitiate to be redefined, moves in historical, cultural and family roles makepressure for and between family members, sometimes with in-depthconcerns for the family and the individual. Dementia evidences embody issue with numerous parts of mental capacity, including: Linguistic, Retention, Insight, Expressive conduct or identity, and Reasoning abilities. Dementia normally first looks as dubiousness. Gentle cognitive debilitation is the period between standard absent mindedness because of elderly and the advancement of dementia. Individuals with MCI have slight troubles with sane and memory that dont limit with ordinary activities. They are incessant aware of the distraction. If you are given that consideration for somebody with dementia, it is key to appreciation and recognize your inclinations of disappointment and shortcoming. Nonetheless, when you sense unsatisfied, it is additionally essential that you retain to express that inclination accurately and request help when its fundamental. You should likewise set aside watchfulness and set aside a few minutes for yourself. Seek after outer forethought to help you through the improvement. Regardless of the fact that you are not the guardian for somebody with dementia who do all the assignment, attempting to chat with them can in any case be an unsatisfying association. Patients with dementia appreciate what you say in the setting of their own reality. Attempting to impact them that their reality is inappropriate or not unmistakable can aggravate issues. Rather, it alleviations to stay cool and be significant to what they perceive to be truth. The Mental Capacity Act is law which raises the legal benefits of the animal with dementia to be tangled in results about their prosperity and upkeep. The Act additionally implies that when some individual no more has the same capacity to be tangled in making their decision for themselves, their carer will have the right to be gotten to about results being made for the benefit of the single person with dementia. In order to keep however much singularity as possible, an individual with Alzheimers dementia wishes to live in as familiar place as could be expected. This is not a period to present extreme variations into an individuals life; it is a period to hop and contemplate techniques to qualify them to keep their opportunity as far as might be feasible. A setting Everyday practices ought to be managed. Backing is a strategy for serving individuals, in association, to shows their sentiments and needs, so they might be caught. Making sure that individuals observe to what you have to say could be hard for various clarifications. These involve uneasiness: not flawed to damage anybodys methodologies: and, being questionable of your benefits. This is no assorted for individuals with dementia. What is changed is that sometimes it is normal that individuals with dementia cant structure picking or dont perceive what they require. Anyway, if specific time, immaculate proof and the opportunity to say what they need, numerous individuals can demonstrate their needs and utilize their part as a part of settling on taught choices. People with Cognitive Impairments The differing consequences of an impairment or type of disability in relation to: Individual – Persons with thinking debilitating may contribution an exhibit of behavioural challenges that could be irritating for parental figures. These may contain clash correspondence, sweat, vicious, absence of drive, maintenance issues, incontinence, poor announcement and meandering. Some individuals may advance behavioural issues at an opportune time, while others run their complete issue with just slight issues. Most cognitively impeded persons diminish some place in the mid, having good days and awful days. Expecting that there will be good and bad times, and keeping persistence, attention and a feeling of wit will support you handle all the more well with extreme conduct. Its fundamental to review that its the ailment, not the individual, creating the conduct. Family / Whanau – Persons with thinking debilitating may contribution an exhibit of behavioural challenges that could be irritating for parental figures. These may contain clash correspondence, sweat, vicious, absence of drive, maintenance issues, incontinence, poor announcement and meandering. Some individuals may advance behavioural issues at an opportune time, while others run their complete issue with just slight issues. Most cognitively impeded persons diminish some place in the mid, having good days and awful days. Expecting that there will be good and bad times, and keeping persistence, attention and a feeling of wit will support you handle all the more well with extreme conduct. Its fundamental to review that its the ailment, not the individual, creating the conduct. Carers – Whether you have supported into the piece of parental figure consistently or rapidly, you may sense courageously, ad libber and overcome by what is foreseen of you. These emotions, and different feelings dread, pity, nervousness, blame, dissatisfaction and significantly outrage are ordinary, and may determined and drive amid your time of giving mind. Regardless of the possibility that it may not seem likely, alongside tests will emerge the unforeseen endowments of consideration giving—empathy, graciousness, courage that can weave privation into hopefulness and helpful. Progression/ advancement of the signs and side effects – Reasoning debilitation happens when troubles with held practices take after. It can contain damage of cutting edge cognitive, amnesia, instruction inabilities, consideration challenges, decreased mind, and different reductions in normal purposes. Thinking debilitation may be available day during childbirth or can happen sometime or another in an ones life cycle. Some early reasons of cognitive weakness incorporate chromosome irregularities and genetic disorders, malnourishment, pre-birth medication contact, harming because of lead or other substantial metals. Cognitive hindrance that advances in young or adolescence can end from numerous circumstances. In thinking disability, different peculiarities of inadequacies can create dubiousness and uncertainty for families. Case in point, an unclear life desire makes it hard to arrange imminent life parts, to expect uses of consideration, or to make choices about the finest living arrangements for grown-ups need full backing in the occasions of everyday living. On the off chance that you nurture an individual with dementia, you search considerably a bigger number of potential outcomes for wellbeing issues than different parental figures. You are fundamentally at danger for parental figure pressure a state of mental and physical tiredness tackled by the physical, mental, passionate and/or money related hassles of on the off chance that continuous consideration, normally over a far reaching time of time. Manifestations incorporate strain focussed, stress, awful temper, gastrointestinal issues, despondency, issues resting and societal withdrawal. Parental figure weakness puts both you and your cherished one at danger. It is a standout amongst the most-refered to clarifications for parental figures captivating a friend or family member in a nursing home or other long haul mind office. A standout amongst the most real approaches to stop guardian weariness is by dealing with your physical wellbeing cravings, and additionally your mental and social wellbeing needs. Crucial to help is to arrange predictable time off from your forethought giving obligations. In the event that you dont have a neighbour, relative or companion close-by who can convey dependable week by week support, research break benefits in your group. Relief genuinely implies an unwinding a split far from the hassles of care giving. Break could be sorted out for changing spans of time—a couple of hours, overnight, a weekend, actually for a week or more. It might be conveyed in your home or in an office, for example, grown-up day consideration or a nursing home. In-home chaperons may be contracted by an org, independently employed or volunteers. Rest forethought might be settled confidentially for an expense, paid for by some long haul mind protection procedures, or once in a while gave by organization or reserved establishment. The benefits of individuals who have an incapacity are secured out in a scope of worldwide human rights apparatuses including United Nations Declarations on the Rights of Disabled Persons (1975), and Mentally Retarded Persons (1971), Principles for the Protection of Persons with Mental Illness and the Improvement of Mental Health Care (1991), and Standard Rules on the Equalization of Opportunities for Persons with Disabilities (1993), to which the Australian Commonwealth and national governments are member. Most recently, the United Nations made an expansive and principal widespread settlement to energize and shield the benefits and dignity of persons with inabilities. The United Nations Convention on the Rights of Persons with Disabilities was actualized by the General Assembly in December 2006 and was locked in by Australia on 30 March 2007. The Australian Government authorized the settlement on 17 July 2008 and on 30 July 2009 it telecaster that Australia will created an occasion to the Elective Procedure, which allows persons and swarms to supplication the United Nations Committee on the Rights of Persons with Disabilities, once all national courses of action have been broken. The assertion, which determined into vitality on 4 April 2008, has now been held by 139 and supported by 58 nations. Its Elective Practice has been endorsed by 36 nations. It will manage the cost of a handicap particular worldwide human benefit stool with the equivalent position as different understandings. A significant number of the moralities referenced in Australian and Victorian statutes float from these universal human rights obligations, despite the fact that the detail that Australias legal association is not regularly benefits established..The foremost Commonwealth Act allocating with the civil liberties of Australian people with disabilities is the Disability Discrimination Act 1992, (DDA), which aims to: Remove, as far as conceivable, judgmentin contradiction of persons on the ground of disability in the areas of: labour, lodging, schooling, right of entry to places delivery of belongings, services, surviving regulations the management of Commonwealth rules and platforms; guarantee, as far as possible, that persons with disabilities have the similarprivileges to fairness before the law as the rest of the public; and Encourageacknowledgment and approval within the public of the attitude that persons with disabilities have the equalimportant rights as the rest of the community. Keeping current well-being. At current there are no pharmacologic actionsoffered on the market to easeindications of Mild Reasoning Impairment, but innovative drugs are being verified in medical trials. Psychosocial involvements are being established and non-pharmacologic managements are also being established .Because memory impairment at this period can create anxiety, depression, or other passionate difficulties, therapy and proper medical management may also be needed and suitable. Preparation for the forthcoming. Although many individualsendure in this periodindeterminately and complete well on their personal without necessity of aid, some do advancement into Alzheimers disease or types of dementia. In whicheversituation, the person will profit from having a respectable care design in place. Arrangement for future healthcare is permanently a good place to jump. Finishing a healthcare substitution, a living will or power of attorney for healthcare and/or funds can help guarantee that a persons healthcare requests are met when a person becomes incapable to say wishes on their own. Legitimate and money related improvement could be fulfilled with the alleviation of a senior forethought lawyer who knows huge numbers of the allowable and budgetary matters interfaced with long haul senior mind, and can suggest the individual about his/her choices built on individual realities about the individuals present condition Although persons in this period are capable to care for them, forecasting to include family, or in the lack of family, long-time reliable friends, in future care, is constantly a moral idea especially when a person is facing cognitive problems. When planning or identifying ordinary expertise for such users it is significant to concentrate on the features of the possibleworkers, and to be fully conscious of the series of cognitive mixture, even amongst those without clinical dysfunction. This is seldomstated in human boundaryplan, where the cognitive variety of the human rivalry has not been the emphasis of a large body of study. It is also vital to reflect the effects of age on cognitive role. A significant phase of any rational mission, in respect to communicatingequipment for people with mild or moderate global cognitive impairment, is promptness. This is to say, whatever smooth of presentation a person can attain in any given condition, it will be complete worse if the dutynecessity be ended under outsideforced time limitations whether real or purelyindirect by the user. Thus the plan of any contact should, anyplaceimaginable, agreeto every period to be passed out at the user’s privatebound. This topic also advances the leadingdivision between older and younger people. A moderatelysuperiorpercentage of the extra time desirable by older people is due to age related failures in their sensory structures, mainly in audible range and visualisation rather than cognitive impairment per se. Legitimate and money related improvement could be fulfilled with the alleviation of a senior forethought lawyer who knows huge numbers of the allowable and budgetary matters interfaced with long haul senior mind, and can suggest the individual about his/her choices built on individual realities about the individuals present condition. REFERENCES: Bell, Virginia, Troxel, David. 1997. The Best Friends Approach to Alzheimer’s Care.  Health Professions Press, Baltimore MD. Capossela, Cappy, Warnock, Sheila. 1995. Share the Care. Fireside, New York, NY.   Davis, Helen, Jenson, Michael. 1998. Alzheimer’s: The Answers You Need. Elder  Books, Forest Knolls, CA. Fazio, Sam, Seman, Dorothy, Stansel, Jane. 1999. Rethinking Alzheimer’s Care. Health  Professions Press, Baltimore, MD. Feil, Naomi. 1993. The Validation Breakthrough, Simple Techniques for Communicating  with People with Alzheimers-Type Dementia. Health Professions Press, Baltimore, MD. Helen, Carly. 1998. Alzheimer’s Disease Activity Focused Care. Butterworth,  Heinemann, Boston, MA. Kovach, Christine. 1996. End-Stage Dementia Care: A Basic Guide. Taylor and Francis  Publishing Co., Washington DC. Kuhn, Daniel. 1999. Alzheimer’s Early Stages: First Steps in Caring and Treatment.  Hunter House, Inc., Alameda, CA. Robinson, Anne, Spenser, Beth, White, Laurie. 1996. Understanding Difficult Behaviors.  Eastern Michigan University, Ypsilanti, MI. Roche, Lyn. 1996. Coping with Caring. Elder Books, Forest Knolls, CA JOBANJIT SINGH

An Analysis of Emily Dickinsons Poem #315 :: Emily Dickinson Poem 315 Essays

An Analysis of Emily Dickinson's Poem #315 I believe that this poem can be interpreted in many different ways. Who is to say that there can only be one explanation or meaning to Dickinson's #315? Since being introduced to this poem, I have heard many different interpretations either from others in my group or from reading about it in web sites or books. In this close reading, I will concentrate on the very first word of this text: He. I will explain who I think this person is and how "He" is responsible for the actions in this poem. In my view, I think the one doing the action in this poem or, "He," is some form of deity. Whether it is God or just a god is beyond my comprehension. I think the only one who knows that answer is Emily Dickinson herself. At first thought, however, I envisioned a supreme Zeus-like god playing the song that is our lives like a musical instrument. We travel through life's trials and tribulations, provided by this being, and we ultimately die at the hand of him. The first line not only introduces this character but explains that his hands are guiding our souls. The mental image I received from the word "fumbles" (line 1) is a simple one. I thought of someone throwing bits of mozzarella cheese on top of a pizza getting ready to be cooked! This can be symbolic of our supreme being throwing at us the events of our lives as it fumbles through his hands with no concern or compassion as to where it falls. The next line verifies this image. "As Players at the Keys" (line 2) is symbolic of a pianist playing the song that is our life. However, the plural usage of "player" might suggest more than one god is in control of our existence. Like a song with its peaks and valleys (representing our life) the pianist's ("He," or, the gods) fingers strike at the "keys" with varying tempo's and force. This also ties in to lines three and four. "Before they drop the full music on - He stuns you by degrees-" At this point I feel Dickinson is trying to tell us that those who are in control of our soul are not in our favor.

The Evil of Richard the Third :: essays research papers

The Evil of Richard III Shakespeare Richard III was a traitor, a murderer, a tyrant, and a hypocrite. The leading characteristics of his mind are scorn, sarcasm, and an overwhelming contempt. It appears that the contempt for his victims rather than active hatred or cruelty was the motive for murdering them. Upon meeting him he sounds the keynote to his whole character. " I, that am curtailed of this proportion, cheated of feature by dissembling nature, Deform'd, unfinish'd sent before my time Into this word scarce half made up"( 1.1.20-23) The first scene of the play begins with a soliloquy, which emphasizes Richard's physical isolation as he appears alone as he speaks to is audience. The idea of physical isolation is heightened by his references to his deformity such as "rudely stamped ....Cheated of feature by dissembling Nature, deformed unfinished". "( 1.1.21-22). This deformity would be an outward indication to his audience of the disharmony from Nature and viciousness of his spirit. As he hated "the idle pleasure of these days" and speaks of his plots to sent one brother against another, Richard seems socially apart from the figures around him, and perhaps regarded as an outsider or ostracized because of his deformity. His separation his family is emphasized when he says "Dive, thoughts down to my soul"(1.1.41) when he sees his brother approaching. He is unable to share his thought with his own family as he is plotting against them. Thus, we are given hints of his physical, social and spiritual isolation which is developed throughout the play. But despite these hints, he still refers to himself as part of the House of York, shown in the repeated use of "Our" The task which Shakespeare undertook was to mold the hateful constitution of Richard's Moral; character. Richard had to contend with the prejudices arising from his bodily deformity which was considered an indication of the depravity and wickedness of his nature. Richard's ambitious nature, his elastic intellect, and his want of faith in goodness conspire to produce his tendency to despise and degrade every surrounding being and object, even as his own person. He is never sincere except when he is about to commit a murder. "therefore, since I can not prove a lover, To entertain these fair well spoken days, I am determined to be a villain".As a villain Richard must be heartless, he can not let his emotions interfere with his actions.

Paul Ehrlich’s Time Bomb Book Review

– In the book â€Å"The Population Bomb† (Literary Digest written in1932) by Paul Ehrlich written in 1968 he states that he prefers the environment over man-kind, to make a balance between the population, the environment and the carrying capacity through population control: â€Å"one billion is the number of humans that Ehrlich says he would find acceptable†. He also made predictions about what the world would undergo by 1970. He predicted that the world would go through serious famine and that hundreds of millions of people would have starved to death since there was not going to be enough food to feed them. But he suggested that the answer to fight against this was very simple: to have population control. He also argued that population control had to begin at home and then push other countries to make the same thing so that the whole world finally combine each other to create the proper balance with population control: â€Å"We must have population control at home†¦We must use our political power to push other countries into programs which combine agricultural development and population control. † Through the writing of this book he is creating consciousness in people to decrease as possible the birth rates in the world. ‘An essay on the principle of Population' – Paul Ehrlich is criticizing the work titled ‘An essay on the principle of Population' which was published in 1978 and concentrates in its author; the economist Thomas Malthus. In this essay, Malthus, becomes aware that with an increasing population food supply has also got to increase, they are directly proportional to each other. The bigger population there is, the bigger the food supply has to be. This work pushed others, like Charles Darwin and the sociologist Karl Marx to come up with their own ideas about this hypothesis. Many modern ideologies think that the carrying capacity of the world is about to be surpassed, that humanity is slowly reaching the carrying capacity of Earth. In other words, that the resources existing in the world, will not be enough to sustain its population. An example of this can be for example Asia, which is no the biggest continent in the world but it contains 1/3 of the world's population. And other countries such as Bangladesh and Niger are experiencing a high population and many people are starving to death. Ehrlich also suggests that due to the decrease in fertility rates because of medical advances (vitamins, vaccines etc) the working population will also be decreased. Nevertheless, other countries that have high indices of growth rates have not suffered from an economic decline. This means that even though that the population is increasing, the working population is enough supply all the old people and young ones. Lastly he suggests that most of the worlds populations living in cities are beginning live in urban areas. Ehrlich's ideas are very pessimistic because none of them include a â€Å"good hypothesis† about the future of the world. He does this because he wants to create awareness and sense in people about population bombs. According to optimistic views, all the advances that have occurred in the world are a positive thing and its actually called population growth. Optimists think that for a country to have more jobs and constantly renewing technology is a good indication that the population is growing correctly. On the other hand, Ehrlich believes that populations should be stopped from increasing more, since later on in time this will become a bigger problem. Ehrlich's ideas nowadays are not that useful, but maybe that his hypothesis and ideologies come true one day or the world takes the path that he suggests and by the writing of his famous book, he stops the world from dying of starvation and famine. One criticism to his ideas is that he does not take into account the development of the countries in terms of political, social, and technological, because the ideas may not apply for the USA but they do for Bangladesh, so his points are very generally done. – What Happened to Catastrophic Predictions Made By Radical Environmentalists? Between the decades of 1960 and 1970, the industry of â€Å"cottage† which it had emerged from books with predictions of catastrophes that could occur because of population growth. Twenty years later, by 1990's, these books were proven to have wrong predictions in them, and that they had also exaggerated the view of the consequences of an increasing population. This piece of work makes a very hard judgment for Paul Ehrlich since he is shown to be as a liar because his predictions had not occurred. However, that didn't stop Ehrlich to keep on writing his â€Å"prophecy† books and predictions. Ehrlich was not seen as a trustworthy person and was considered to be a fake, radical person. – Paul Ehrlich Paul Ehrlich is considered to be the new Malthus. Distinctively from Malthus he never gave up with constantly making predictions. He was waiting until out of a coincidence, his predictions would actually become true. The first prediction that Paul Ehrlich's made was that between the decades of 1970 and 1980, hundreds of millions of people would starve to death. When he did this the fact that future strategies to prevent this might arise was not taken into account. His prediction was totally wrong and his prediction about that the death rates would increase uncontrollably was also wrong. As time went by, famine was decreased because of the countries development. In some countries of the Sub-Saharan Africa, there was plenty of food but due to the fact that there was no political force to deliver this to the people. Ehrlich's intended to call the USA government so that they take charge into the population growth problem. With that, Ehrlich purpose was to provide solutions to his main problem: Population growth. His idea was to include in every food production contraceptives. By this he intended to make everyone take in those products which would make them not produce any offspring and by that decrease the population growth. Ehrlich was wrong; again. To make this plan become a reality many things had to be done first, so it would take a lot of time to have it done. Also, this would be an act against the humanities beliefs and rights and at the same time, (taking into account what year it was when this plan was proposed) it would have been scientifically difficult due to the fact that the procedure could be very and extremely difficult. Ehrlich was pro in Bob Packwood's idea that in order to reduce birth rates, for every child born, a tax should be placed to the parents so by doing this there should be reductions for children being born and therefore the birth rate is reduced. Because of this, pregnancies are less attractive to the population and therefore as explained above, birth rates and growth rates would decrease. Ehrlich suggested another way of decreasing birth rates and growth rates implementing what were called â€Å"luxury taxes† for baby accessories. This meant that the normal price of the baby's accessories will be charged higher than normal; reducing the possibility of a couple to have babies or decrease the number they were expecting to have. At the same time, â€Å"responsibility prizes† as suggested by Ehrlich, would be awarded to those people; men and women who practice abstinence. For example: a couple that has been child-less for 3 years and their husbands were committed to practice a vasectomy, were awarded prizes. Ehrlich also came up with a very harsh and un-human solution. He suggested that any food aid from richer countries to poorer countries should be banned. In this way, the population starves and encourages having less people because food is insufficient for everybody. Many people such as Ehrlich make the â€Å"problem† public, such as the population bomb to create awareness and concern in people and the government. They believe that the problems are taking place now, and not in the future. They want attention and fame from the rest of people. However, most researches have been proven to be incorrect and therefore, did not achieve their goal to attract attention.

Free Will in Christianity Essay

Christianity is derived from a mixture of elements of Roman religious myths, Pagan myths and god-men stories, sun worship and Gnosticism. Christianity has no room for free will, but for psychological or other reasons, many Christians have believed in genuine individual free will. Everyone is regarded as having a free choice as to in what measure he or she will follow his or her conscience or arrogance, these two having been appointed for each individual. The more one follows one’s conscience, the more it brings one good results, and the more one follows one’s arrogance, the more it brings one bad results. In Christianity God is described as not only omniscient but also omnipotent which implies that not only has God always known what choices individuals will make tomorrow, but has actually determined those choices. That is, they believe, by virtue of his foreknowledge, he knows what will influence individual choices, and by virtue of his omnipotence, he controls those factors. God still gives individuals the power to ultimately choose or reject everything, regardless of any internal or external conditions relating to the choice. For example, when Jesus was nailed on the cross, the two criminals, one on each side, were about to die. Only one asked Jesus for forgiveness while the other, even at the end of his life with nothing else to lose, mocked Jesus. This was a free and personal choice between everlasting death and everlasting life. Since God is omniscient, God has foreknowledge, meaning he knows what everyone will do in the future and what any individual would do in any given situation. This foreknowledge enables God to have a plan for everyone’s life. For instance, if God wants a particular action to occur, he knows who would choose to do that action, and under what circumstances they would choose it; thus he is able to plan for it to happen. However, God’s knowing what choices we will make is simply knowledge it does not remove our free will, for we are still the ones making the choices. The Bible also says and teaches that there is no free will and that God’s plan overrides our free will, those that do good do the specific good that God predestined them to do, and Satan rules all others because God sends â€Å"powerful delusions† to them. As quoted in Ephesians 1:4-6 â€Å"Praise be to [God], who has blessed us in the heavenly realms with every spiritual blessing in Christ. For he chose us in him before the creation of the world to be holy and blameless in his sight. In love he predestined us to be adopted as his sons through Jesus Christ, in accordance with his pleasure and will to the praise of his glorious grace, which he has freely given us in the One he loves. † Catholic Christianity’s emphasis on free will and grace is often contrasted with predestination in reformed protestant Christianity, especially after the Counter-Reformation. However, in understanding differing conceptions of free will it is just as important to understand the differing conceptions of the nature of God, focusing on the idea that God can be all-powerful and all knowing even while people continue to exercise free will, because God does not exist in time. It is further understood that in order for Man to have true free choice, he must not only have inner free will, but also an environment in which a choice between obedience and disobedience exists. God thus created the world such that both good and evil can operate freely. Comprehensively the Christian Bible denies free will and any element of choice in what good works we do. God has picked who will do what good deeds, and God punishes and rewards people on account of what God has chosen, in accordance with God’s plan and purpose. According to The Bible, God definitely does not like being quizzed on this matter of Free will; Paul is honest about God’s lack of justice. Paul states multiple times, in accordance with the rest of the scripture we see on this page, that free will and personal choices are not the important factor in salvation: Paul then goes further in Romans 9 and admits that God is arbitrary, and it’s simply tough that people were created for ‘common use’ as slaves of Satan, and that only some are created for ‘noble purposes’. Reference: Roberts, Jenny, 1997. â€Å"Bible Facts†. Grange Books, London.

Human Resources and Management Stratergy

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation.Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as oppose d to a worker who does not feel greatly involved and concerned of the companies on goings.Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis.Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover i s 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy.Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance.The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilv er and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation.Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business.Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products.The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan h owever, there are many more. A key influence would be the reaction of the new target market.If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy?