Internal and External Factors Essay

External Factors Laura Smalt XMGT/230 May 12, 2013 Dr. B Internal and External Factors The organization I chose to write about is Subway restaurants. I have worked in management in two different locations, and have had a firsthand look at what goes into the four functions of management and how they interlock with each other. If I were to consider the planning aspect of this organization it is amazing the amount of work, projecting, forecasting, and implementation that it entails. Factors such as globalization play a huge role simply because this organization has over twenty thousand locations in seventy-eighty countries. The economy, trends, cultures, and habits in each region are taken into consideration in the planning function. When planning, corporate must consider the economy in each region, which is why one region may have a different monthly special than another. Organizing all of this also falls into the planning phase, because everything needs planned with individual marketing material, and training materials. Other factors have effects on all this as well. Keeping up with the current technology for instance, helps to keep their locations running smoothly and efficiently. Being one of the world’s largest sandwich franchises requires planning and organizing to keep up with changing innovations, and to create new menu options that keep them competitive with others. When you look at the four functions of management as a whole, it is easy to notice that not only does each function interlock, but also the organizing function interlocks with both planning and leading. In order to maintain uniform locations that are all kept up to franchise standards systems must be put in place. This is also an excellent chance to provide front line support on location where it is needed most. I think in this function factors such as diversity and ethnics have a tremendous impact. Because these require so much interaction, these factors must be considered. For example, if the regional representative shows up for the monthly sales and promotions meeting or for the inspection to all-Spanish speaking location there would be major communication issues. To address this all regional representatives are custom chosen for the areas they cover. These are the locations linked to corporate, and their leaders to keep in compliance. Because diversity and ethnics can encompass so much it is essential for management to know how to work with both. For example, management can assign a task to any employee, but if that employee does not have that skill to complete the task in the end, the results are less than desirable. Because of this management must need to know how to assign tasks and work with the diversity they have in the employees. Ethnics on the other hand should be uniform and level throughout the organization, because it aligns management and all personnel within the company in behaviors, and values. Ethnics also play a major role in public relations, because the organization’s ethnics reflect the image the public has of them. This is all brought together with the controlling function of management. Monitoring the entire organization, developing new ideas, and applying changes happen here. This includes monitoring sales, controlling costs, and adjusting as needed. If a promotion in a certain region is performing badly, then marketing may be tasked with analyzing that market again to see if a different promotion or strategy would work better there. Cost control would be monitored with the control function, things such as logistics, internal communications, purchasing, and human resources all need to be overseen and adjusted as market and profits allow or demand. To summarize internal and external factors such as globalization, technology, innovation, diversity, and ethnics affect almost every aspect of any organization. From the top of CEO of the organization down to the front line managers, these factors affect both on a daily basis. When making decisions all these things must be considered and applied to the specific market or situation. Just as the point of sale manager must consider diversity when making decisions about assignments, and day-to-day operations so must the upper level executive when dealing with the diversity place upon him when dealing with shareholders, or other organizational officers. Globalization affects just about any organization in existence as well. With digital age comes the need to compete not only with the local influences and factors, but with global as well. Technology and innovation I do not think can be ignored or escaped in any organization today. Again, with the digital age so many people rely on social applications and similar venues for marketing and development that to ignore this be a serious error. Depending on the organization, these functions are necessary for some. The world has become too competitive to not monitor these and keep up with one’s competition.

Entertainment Law Essay Example | Topics and Well Written Essays - 4500 words

Entertainment Law - Essay Example The prime intention of the law concerning intellectual property is to defend the producers along with other creators involved in making intellectual based goods or services through providing them with certain time-restricted rights. The law relating to intellectual property aims at fostering fair trade which would in turn contribute towards making superior financial along with social advancements by a significant level (WIPO, n.d.). Discussion In order to determine the impact of intellectual property law upon the organisers, participants and spectators of festivals in the United Kingdom, it can be apparently observed that the aforesaid law supports the development of the UK in terms of encouraging innovation concerning the application of pioneering technologies in any business field. Furthermore, the law relating to IP in the UK tends to lessen the risks involved in inventing as well as generating new products or brands, stimulate innovation and most significantly facilitate greater financial growth at large. Thus, on a positive note, it can be affirmed that IP law plays a decisive role towards the development of the UK by a greater degree (Hargreaves, 2011). It is worth mentioning that IP law can be duly considered as one of the vital areas of business law which largely affects the organisers, participants and the spectators of the festivals in the UK. This can be justified with reference to the fact that there lays several issues related to IP that generally erupt while conducting festivals in the UK. In this regard, one of the crucial IP related issues can be demonstrated as the unofficial recording of any festival performance in the form of photography or sound recordings. From the viewpoint of the organisers relating to IP law, the protection of IP at any festival by adopting as well as executing effective IP tools comprising copyright, trademarks and performers’ rights can affect or impose extensive impact especially upon the organisers of festival s in the UK by a certain degree. In relation to the participants, the IP law can affect them in terms of providing warning to them and the media regarding the aspect that the traditional knowledge of the performances along with the displays of the participants are not adapted or copied without prior approval of the participants. In addition, it can be stated that apart from the organisers as well as the participants, the IP law also affects the spectators of festivals in the UK by a significant level. This can be justified with reference to the fact that the prohibition of taking the photographs of the participants who perform in the festivals might affect the spectators in the UK by a certain degree. As the spectators possess the desire to have a close view of their respective favourite participants in the form of performers, the restriction towards not providing such facility might eventually affect the spectators of festivals in the UK at large (Janke, 2009). Conclusion Thus, on the basis of the above discussion, it can be affirm

Marketing Action Plan Research Paper Example | Topics and Well Written Essays - 750 words

Marketing Action Plan - Research Paper Example For the analysis, a healthy FMCG snacks products has been selected. The company is new in the market and does not have a huge capital to use the promotional mix together. As a new comer in the market the company should focus on its budget. It is important for a new brand to create more and more awareness among the customers by raising the reach of the promotion. But new brand has some budget constraints also. After analysis of all the factors some strategic action plan has been discussed in the report. Discussion Action Plan 1: For availing maximum number of customers it is important for the company to provide television advertisement but as the budget constraint prevails, the company would focus on newspaper advertisement first as newspaper is the second important media through which maximum people can be approached. For the FMCG products it is important to select the newspaper that is mostly popular in urban and rural area both. It should target the mass customers for its products. The elements of the good layout are Border, Heading, price, color, signature, creativity. Using more of whitespace encourages the differentiation of the advertisement from the cloud of all other ads but it is advisable to keep a minimum white space as the company’s budget is low. The company logo should be used in the top of the newspaper add. The ad will be given in 3rd or 4th page of the newspaper and not in the front page as it is costly to give ad in the front page of the newspaper. In the content the price, product details should be given (Rossiter,p. 34). Action Plan 2: The local business should be formed strongly. Developing local business means strengthening the network with the local distribution channels. The FMCG market largely depends on the distributors and word of mouth communication. The company can apply pull strategy which is known as a short term strategy for increasing the sales. In the pull strategy, the company provides more commission than its competito r to keep their products in the distributor’s house. Action 3: Social Media is a very effective tool for any new comer. Uploading an ad in you-tube or face book is a common phenomenon of doing business. It is to be noted that the cost is very minimum in this media but the reach is maximum. The snacks item is the low fat healthy item that can target the health conscious young generation. The young generation throughout the world is the major user of the social media. The 3 minutes ad can be enough to win billions hearts. Action 4: The radio advertisement has a worldwide demand. In developing countries the radio advertisements had high influence in the rural consumer’s mind. The radio advertisement is costly but it is not that costly like television advertisement. Initially, the radio advertisement should have a pulsing schedule. A month later they should focus on non-continuous advertisement schedule. Initially it should come mainly in the evening schedule at least betw een three programs. Later on for the purpose of reduction of cost, the ad should be given in special circumstances like in between any major games or in between special programs. Action 5: The mobile marketing tool is also highly efficient tool for a new comer. The cost is relatively low for mobile marketing. In this case, company should have a tie up with the major telecom service provider. As the company is new comer in the market, it is suggested to have a tie up with

Army Aviation unit that was lost under Army Transformation Research Paper

Army Aviation unit that was lost under Army Transformation - Research Paper Example The U.S. Army goes as far as to state, â€Å"soldiers learn these values in detail during Basic Combat Training (BCT), from then on they live them every day in everything they do — whether they’re on the job or off† (Department of Defense, 2006). Since the formation of our country soldiers, brave men and women; have fought to protect our borders, our rights, our freedoms. There have been many changes, in the way they have fought; from horses and swords, to planes, and guns, but the operating force, the solider, and their values have remained the same. With advances in technology there has arisen a new threat to the soldier’s way of life, job security and possibly even necessity, and that is machine soldiers. Machines, acting in place of soldiers, now patrol our borders, and more recently steps have been made to make them airborne. In fact part of the 2004 Army transformation displaced an entire airborne fleet, the Comanche helicopter division, and entruste d the 6.9 million dollars that was used to fund speed up the unmanned aerial vehicles (UAV’s) development. This leaves many to question whether or not a machine can really exude the same values as a solider. After taking a deeper look at the reasons for the 2004 army transformation, the development and purpose of UAV’s and how it is affecting U.S. army units, we may rethink the funding the use of machines over soldiers. 2004 Army Transformation After the attacks in 9/11/2001 the U.S. army entered the first war in close to thirty years. By 2004 it was apparent that this war was going to last longer than expected, so the army began looking at a total transformation. Much of the equipment was in desperate need of advancement and the location and usage of army personnel needed to be altered. US Army Chief of Staff General Peter Schoomaker spoke before congress in December 2006 on the importance of this Army transformation. He said, "Following 9/11, our Army began its most significant reorganization since World War II to ensure that the formations of all components are fully manned, equipped, and trained† (Schoomaker, 2006). Of course one of the primary goals of this transformation was the advancement of technology use in our armed forces. As with most technological changes this brought about much debate, especially over the development of unmanned vehicles. The Development and Purpose of UAV’s One particular unmanned vehicle that was developed was the unmanned aerial vehicle, also known as UAV’s. A UAV is a remotely controlled aerial vehicle that is unmanned by human personal, or crew. These vehicles come in two categories and are used for a variety of purposes. In the past UAV’s were typically more or less drone’s, or remotely piloted aircraft. In this case the pilot, or soldier, would still be in a sense flying the plane and making the decisions but they would doing this from a more secured ground location. Recent advancements, however, have led to the use of autonomous control in the UAV’s. In this situation the aircraft is preset to a particular flight plan, and at times has a particular order to fulfill. In this situation one solider could monitor multiple aircrafts, eliminating many Army positions. This also leaves the job of decision making up to the aircraft, or computer, not to a solider who has been trained in the key value systems listed above. Currently

Movie review 2 Example | Topics and Well Written Essays - 500 words

2 - Movie Review Example As he grows attached to Diego, he becomes lenient and also pursues a love interest-Diego’s neighbor. The Seventh Seal movie is a drama based on the medieval crusade times where the main character, Antonious Bloch faces many hurdles in his life. After he comes back from the crusades, he realizes that there is famine and plagues in his homeland and there is a man (Death) on his trail to kill him (SDG, 2005). Block challenges his assassin to a game of chess where the stakes are high. If block loses, he dies and if he is wins all is well with him and his family. There is a strong message in the film and a moral struggle between doing what is right for oneself and the interests of others. The game of chess decides the outcomes of individual’s lives(Young, 1960. This, in itself, is a moral contentious issue as the stakes are too high to be decided by individual’s game knowledge. Ashes and Diamonds concern the plight of Maciek, a young polish right-wing army man who is instructed to assassinate the new communist secretary (Bradshaw, 2009). He attempts but fails in his first trial, causing the death of two civilians. He tries again but he is not convinced he is doing the right thing. He falls in love with a girl at the hotel where the communist frontrunner stays. He eventually manages to kill the leader but also dies from wounds from a gunshot he sustained (Malcolm, 1999). The moral struggle in this film is portrayed in the conscience of the young soldier. He is not convinced that killing the communist secretary is appropriate and according to his principles. However, as an army officer, he is obligated to follow the orders he is given, killing the communist official. Zhang Yimou’s Red Sorghum is a chines film that covers the chines cultural revolution during the periods of 60s and 70s. It entails the story of a young poor girl who is

Business Strategy Essay Example | Topics and Well Written Essays - 2000 words - 15

Business Strategy - Essay Example strategic thinking is through brainstorming for new ideas and through the application of possibility thinking with an aim of developing strategic goals and direction .It is a way that has specific purposes and characteristics and a well-defined way of thinking. Studies conducted by the Wall Street Journal assert that corporations emphasized on strategic thinking as the skill they sought most after in an executive above other skills. Strategic thinking involves challenging assumptions that have been rooted in an industry, the ability to embrace change and current trends, visualizing as to the direction a company should take and providing leadership for the future. It also involves developing new opportunities that create value today and into the future. A strong foundation promoting critical thinking is important to facilitate the growth of any critical thinking platform. It should also be coupled with a deep understanding of the fundamental drivers affecting an organization and challenging the traditional way of thinking. Strategic thinking has been described as an imaginative strategy which is used to rewrite the rules relating to the competitive game and pursue the potential future by dealing with current realties and creating alignments. Strategic thinking main goal is to create strategies that are in alignment with the organization’s vision in order to gain a competitive edge over its competitors. Strategic intent is a statement by a company from high level management stating its desire to achieve its vision. It has been termed as a statement of design responsible for the creation of a better future and it is simply a company’s vision of what it aims to achieve in the long term. However, strategic intent must convey a sense of discovery, opportunity and direction that can be advantageous to the employees (Pitt 2001). It is not a fit exercise but a stretch exercise. This is because strategic intent formulates a picture of a customer’s daily routine and

Power and Conflict in the Workplace Essay Example | Topics and Well Written Essays - 1500 words

Power and Conflict in the Workplace - Essay Example This paper will discuss how power and conflict arises in a workplace. In a workplace, conflicts are endemic and inevitable. As stated above, there are several issues in a workplace that cannot be ignored. In most cases, these issues are related to the social and personal livelihood of an individual. Thus, these aspects can result to a serious conflict in the workplace. Power in the workplace is considered a vital aspect in the organization. Most organizations have an organizational chart that shows the hierarchy of the employees (Woods, 2010). Research asserts that the continual bickering and conflict within an organization has a severe impact on the business. This is because the relationship between the employees is entirely deteriorated. This highlights that conflict in the workplace is an unavoidable condition. In certain cases, the conflict in an organization can be beneficial. For instance, if the employees have conflicting opinions, the aspect of creativity is substantially enh anced. Conflict in the workplace can also provide a clear insight into some of the weighty issues involving the company (Kusy & Holloway, 2009). However, resolution of conflicts is extremely difficult. The executives of the organization are supposed to identify some of the sources of the conflict to address them properly. There are several sources of conflict including lack of clarity, power struggles, lack of communication, conflict of interest and limited resources among others. According to several scholars, these are the main sources of a conflict in any organization. The employees in most corporations are involved in conflicts when there is the lack of clarity. The aspect of clarity in an opinion related to the organization, which may lead to a turf conflict within the organization (Woods, 2010). Therefore, the executives in an organization are supposed to provide a clear job description to all employees in the organization. Nowadays, most individuals require adequate resources to do their work. Most organizations have even included the employees in the resource allocation process in order to enhance better allocation decisions (Zhang, Dhaliwal & Gillenson, 2011). Furthermore, employees can be involved in conflicts of interest whereby they fight over personal goals. The misunderstanding between the employees can cause a vast setback in the organization. The employees are advised to make sure that their efforts and personal opinions should correspond with the strategic business goals of the organization. In addition, power struggles are also considered as a main source of conflict in most organizations (Gramberg & Teicher, 2006). Power is defined as the force that is used to achieve a set goal. In the contemporary society, the aspect of power is portrayed in a negative way. The need to have control over most of the projects handled in the workplace creates conflicts in the organization. Power struggles can also lead to segregation which entails suspicion, gossiping and ultimate conflict. The election of new executives also leads to various unpredictable policies in the organization (Sorenson, Morse & Savage, 1999). Lack of clear policies enhances conflict. Also, conflict involves exercising the power of an individual to control the resources in the workplace or even influence behavior. For individuals to utilize conflict in a